Passenger App

This app enables users to access company-contracted transportation with QR codes, search and save favorite routes, and track trips in real-time using live maps and ETAs. Additionally, users can rate their experiences to provide feedback and improve service quality.

Role

Product Designer

Industry

Transportation, shuttle service & technology

Duration

6 months

Stage 1. Project Initiation & Research

Launched the project by conducting market research and user analysis to understand the needs of individuals seeking personal transportation solutions. This phase included studying competitor apps, identifying target user demographics, and gathering insights through surveys and interviews. The research highlighted key requirements such as seamless QR code integration for boarding process, real-time trip tracking, and user-friendly route management.

Stage 2. Design Strategy

Developed a comprehensive design strategy focused on creating an intuitive and secure passenger app. The strategy emphasized simplifying the user journey for boarding process via QR codes, enhancing real-time tracking with accurate ETAs and live maps, and incorporating features for saving favorite routes and providing feedback. Established a design roadmap that prioritized essential functionalities for the initial launch while outlining plans for future feature expansions to enhance user engagement and service quality.

Stage 3. Prototype Development

Wireframing: Designed wireframes for the core screens of the app, including the home dashboard, QR code scanner, route search, and real-time tracking interfaces. Focused on creating a streamlined user flow that minimizes steps required to book and manage rides, ensuring ease of use and quick accessibility.
High-Fidelity Prototyping: Utilized tools like Figma to develop high-fidelity prototypes that visually represented the final app design. These prototypes featured a clean and modern aesthetic, incorporating elements such as interactive maps, and responsive buttons to enhance user interaction and overall experience.
User Interface Design: Crafted a cohesive visual identity for the app, selecting a color palette that conveys trust and reliability. Selected intuitive icons and clear typography to facilitate easy navigation and ensure that all functionalities are easily accessible. Emphasized accessibility features to cater to a diverse user base, including those with limited digital literacy.

Stage 1. Project Initiation & Research

Stage 2. Design Strategy

Stage 3. Prototype Development

Wireframing: Designed wireframes for the core screens of the app, including the home dashboard, QR code scanner, route search, and real-time tracking interfaces. Focused on creating a streamlined user flow that minimizes steps required to book and manage rides, ensuring ease of use and quick accessibility.
High-Fidelity Prototyping: Utilized tools like Figma to develop high-fidelity prototypes that visually represented the final app design. These prototypes featured a clean and modern aesthetic, incorporating elements such as interactive maps, and responsive buttons to enhance user interaction and overall experience.
User Interface Design: Crafted a cohesive visual identity for the app, selecting a color palette that conveys trust and reliability. Selected intuitive icons and clear typography to facilitate easy navigation and ensure that all functionalities are easily accessible. Emphasized accessibility features to cater to a diverse user base, including those with limited digital literacy.

Stage 4. User Testing & Iteration

Conducted user testing sessions with a diverse group of potential users to gather feedback on the app’s functionality and design. Evaluated the effectiveness of the QR code boarding process, the accuracy of real-time tracking, and the overall user satisfaction with the interface. Identified areas for improvement, such as enhancing the visibility of live maps and simplifying the route-saving feature. Iteratively refined the prototypes based on user feedback, ensuring the app meets user expectations and delivers a seamless transportation experience.

Stage 5. Implementation & Launch Support

Collaboration with development team: partnered closely with developers to translate the finalized designs into a fully functional application. Ensured that all design specifications were accurately implemented, particularly the QR code integration and real-time tracking capabilities.

Quality assurance: collaborated closely with QA engineers in some testing phases to identify and resolve any bugs or performance issues. Verified the app’s compatibility across various devices and operating systems to guarantee a consistent user experience.

Launch support: assisted in the strategic launch of the app by collaborating with the operations team to ensure a seamless rollout and user onboarding. Monitored initial user interactions and feedback post-launch to address any immediate concerns and plan for subsequent updates.

Outcomes

The end-to-end development of the passenger app resulted in a robust and user-centric transportation solution. Early user feedback praised the app’s ease of use, reliable QR code boarding system, and accurate real-time tracking features.

The successful launch established a strong foundation for ongoing enhancements, positioning the app as a competitive player in the personal transportation market.

This project deepened my expertise in user-centered design, cross-functional collaboration, and the integration of advanced technologies to create impactful mobile applications.

Outcomes

The successful launch established a strong foundation for ongoing enhancements, positioning the app as a competitive player in the personal transportation market.

This project deepened my expertise in user-centered design, cross-functional collaboration, and the integration of advanced technologies to create impactful mobile applications.

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